Designed with a focus on sustainability, our packaging concept draws inspiration from the interconnected journey of parcels exchanged between customers. The unveiling of the package reveals a delightful pop of Moonpig pink, accompanied by hand-drawn illustrations and icons that add a personal touch.

 

This redesigned packaging has seamlessly replaced Moonpig's previous flower packaging, delivering notably better results in user testing. Our design not only reflects our commitment to the environment but also resonates strongly with customers, offering a fresh blend of aesthetics and sustainable packaging innovation.