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"Soften into life & you will be strong"
Crabtree & Evelyn
“Its the hard things that break: soft things don’t break”- Buddha
I was inspired by the lip balm. To soften your lips you actually make them stronger. Encouraging your lips to speak stronger truths; playing on the idea that self-care and love are key to being happy & strong.
In the artwork, I zoomed in on models, highlighting their 'imperfections' as strengths. Bold colours and text contrast with soft visuals, symbolising self-care's empowering might.
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