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Mother's Day- Art Direction
Moonpig
I directed, styled, and revamped Moonpig's campaign photography for the Mother’s Day campaign. I designed mood boards, oversaw production, and curated the styling for the campaign's photography. My vision led the photography in an innovative direction characterised by its boldness, vibrant colours, and alignment with current trends. The graphic design elements were executed playfully, effectively capturing and celebrating the individuality of every mother.






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